California/Nevada Community Action Partnership
Spreading the National CAP Message
Through Cost Effective Localized Publications
CAA Marketing, Messaging and Branding
Today, it is more important than ever to “Tell Your Community Action Story” so that it powerfully impacts your target audiences over an extended period of time. As described in the August 23rd RPIC News Feed, CAL/NEVA’s Communication Planning Guide is designed to provide valuable information on how to approach the implementation of a successful communications program.
CAL/NEVA has also created a local CAA marketing approach under its Marketing, Messaging, and Branding Capacity Building Demonstration Project – see Project Overview. A format for an 8-page newsprint publication was created as a very successful and cost effective way to showcase local agencies.
Examples of Publications
Additional publications were also created to help low-income residents learn about community resources such as Homeownership Starts Here.
Contact Lynn Grogan, CAL/NEVA’s Program/Communications Manager
Telephone: (916) 443-1721