Michigan Community Action
MCA Catalyst – July 2017
See newsletter for full story on each of these items
Summer conference features "Invisible People" activist
The founder of Invisible People, an advocacy organization that gives voice to the homeless, is just one of the speakers at Michigan Community Action’s 2017 Summer Conference, July 11-13... International activist Mark Horvath founded Invisible People to change the story of homelessness. Using digital storytelling, he speaks for those who live on the streets, under bridges, in tents and elsewhere...
See more information on MCA’s Summer Conference.
Latin American seniors create community through meals
More than just feeding people, Community Action in Kent County helps Latin American seniors acclimate, solve problems and celebrate their culture. Hispanics and Latin Americans account for nearly 10 percent of the overall population, so the agency works hard to meet their needs, starting with the food they enjoy...
"Communication planning" webinar recap
Establishing a comprehensive communication plan will help Community Action Agencies (CAAs) generate positive public relations and weather unexpected challenges, said Barbara Lezotte of Lezotte Miller Public Relations Inc. during Michigan Community Action’s “Communication Planning” webinar June 14.
Breaking the plan into six components – assessment/research, goal setting, target audience identification, message development and delivery, budget and evaluation – makes the task easier.
CAAs should begin by gaining an understanding of their communication strengths and weaknesses. From there, leaders can identify potential opportunities and challenges and set communication goals...
MCA leader named to national energy board
Chere Coleman, MCA program and policy director, has been elected to the board of the National Energy and Utility Affordability Coalition (NEUAC). She will assist the coalition’s efforts to raise awareness of the energy needs of low-income households and foster private-public partnerships with NEUAC.
Did you know?
Those affected by hunger are not necessarily the stereotypical destitute or homeless. Many are the “working poor” who have jobs but don’t earn enough to pay for food and other necessities such as child care, medications and housing. Technology and transportation barriers and confusion about eligibility can hinder participation in food assistance programs.
See newsletter for listing of events.
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