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Switch: How to Change Things When Change is Really Hard

Community Action Book Club

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behavior
at Stanford University's Graduate School of Business.
Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE)
at Duke University


Switch: How to Change Things When Change is Hard

by Chip and Dan Heath, 320 pages, published February 16, 2010**DON'T MISS** Questions for Readers to Explore

Scroll down for review, author interview and more


Discussion Forum

Readers are encouraged to add comments at the end of this posting to describe how the book relates to your work, your thoughts on issues brought out by the author, your overall impressions of the book, etc. - see Guidelines for Comments.

Questions to Explore
Taken from Switch: The Readers Guide available under Resources on heathbrothers.com.
  • Can you describe some major changes in your life that you embraced without resistance, and in fact even looked forward to?  How did that change make you feel?
  • Chapter 2 covers finding the “bright spots.” What are the bright spots in your job?  Can you create more of those bright spots?  Think about a problem you’re trying to overcome.  What are the times when you don’t have that problem?  Those are your bright spots— what can you learn from them?
  • Have you experienced the “snowballing” aspect of change, in which one change leads to another which leads to another?
  • We all imitate the behavior of others, whether it is positive (e.g., shaking hands or waiting patiently in line) or negative (e.g., the binge drinking of college students).  What social behaviors in your community or workplace would you like to see changed?

Please LET US KNOW if you have any suggested titles for future selections.

Resources You Can Use

Heathbrothers.com features information about the book as well as helpful items such as these, which can be accessed after completion of a simple registration process:
  • Switch: Chapter One
  • Switch: The Readers Guide
  • The Switch Framework
  • Switch for Managers (podcast)
  • Switch for Organizations: The Workbook

Press Coverage/Author Interviews

Switch: Don’t Solve Problems—Copy Success – Fast Company, February 2010

Making the emotional case for change: An interview with Chip Heath – McKinsey Quarterly, March 2010

Chip and Dan Heath on How to Make a Switch – The Center for Association Leadership, April 2010

How To Change Things When Change Is Hard – Forbes, June 10, 2010

Switch (PowerPoint) – Based on the book "Switch" by Dan and Chip Heath, this session was presented at the 2010 National Leadership SpecialQuest.  This version of the presentation is designed for individuals or groups to reflect on change, engage in learning more about the content of the Switch framework, and analyzing a change for inclusion.  Periodically, viewers will want to pause the presentation in order to do these things.


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