North Carolina Community Action Association
Face to Face with Poverty
Poverty is Everybody’s Business
The North Carolina Community Action Association (NCCAA) is launching a “Face to Face With Poverty” initiative for 2012 aimed to give North Carolina Community Action Agencies the opportunity to herald the urgent agenda of our low-income communities to key stakeholders.
According to the 2010 U.S. Census Bureau’s American Community Survey, North Carolina’s poverty rate spiked to 17.5 percent, surpassing the official national poverty level of 15.2 percent, ranking North Carolina as the 12th highest poverty state in the nation. In North Carolina, more than 1.6 million children, elderly, disabled and low-income individuals are impacted by poverty. That equates to 1 in 5 women, 1 in 4 children, 1 in 4 African Americans, and 1 in 3 Latinos who don’t have access to adequate housing, health care, education, employment or resources to enjoy a decent living.
Given that this is an election year and North Carolina is the host state for one of the key political conventions, this will place our state in the global media spotlight, and our intent is to take advantage of this exposure. The upcoming year will be a significant one in North Carolina’s history and in our agencies’ histories. As a result, our goal is to maximize the participation of our respective communities and involve low income persons, community action agencies, local and state officials, and key community leaders in dialogue which will reinforce community needs and possible solutions. Additionally the goal will be to document these discussions and report the outcomes in order to hold local, state and national elected officials and other decision makers accountable for the tangible needs of our communities.
The North Carolina Community Action Association is a nonprofit, non-partisan organization that gives voice to the needs, concerns and stories of the state’s disadvantaged and low-income citizens. The “Face to Face With Poverty” campaign will provide a forum for those who have been silenced by economic disparity to address legislators and community agencies on how best to alleviate impoverishment in North Carolina. Please make the commitment today to get involved, because Poverty is Everybody’s Business.
NCCAA selected V.K. Fields & Co. Public Relations agency to help spread the word about the "Face to Face with Poverty" Initiative. The scope work for this campaign includes development of a poverty whitepaper, a social media strategy, marketing communications materials, and media coaching and messaging for key NCCAA representatives.