A National Resource to Support Excellence in Community Action

Book Published by Former North Carolina CAP Director


A True Story of Nonprofit Development and Social Entrepreneurship During Welfare Reform

Rev. Odell Cleveland, Welfare Reform Liaison Project, CEO

Robert Wineburg, University of North Carolina, Greensboro

From the publisher:

Pracademics and Community Change: A True Story of Nonprofit Development and Social Entrepreneurship During Welfare Reform presents the single unified case history of the Welfare Reform Liaison Project / WRLP (Greensboro, North Carolina), the first faith-based community action agency in the country. The history is recounted by co-founder and CEO, the Reverend Odell Cleveland, and academic consultant Bob Wineburg.  In an engaging conversational tone, this story captures the entire process of creating and growing a successful nonprofit organization—which 13 years later is still a success.  Told by a black practitioner and white academic who find common ground despite significant differences in background, training, and outlook, this story also takes a frank look at the politics and race relations within social service networks.


• True-to-life portrayal of the obstacles and strategies that come with starting and managing a nonprofit organization

• Unified case history illustrates a range of theoretical concepts relevant to community relations, nonprofit development, and social work

• Engaging conversational tone captures the attention and imagination of readers

• Accompanying primary documents illustrate the creation and development of the organization

CLICK HERE for the Virtual CAP description of the Welfare Reform Liaison Project.

Rev. Odell Cleveland - Book Signing

Rev. Odell Cleveland, CEO
Welfare Reform Liaison Project

Submit a Comment